THIS IS THE STORY OF A FAMILY BUSINESS, PASSED DOWN FROM MOTHER TO SON. IT IS A TIMELESS BUSINESS WHOSE MAXIMS ARE CREATIVITY, BOLDNESS AND PASSION.
ONE HAPPY FAMILY
In the Djeco family, honour goes to the mother, Véronique Michel-Dalès. She created her small company in 1954, a time when few women embarked on adventures of this kind.
She devised educational games such as Le loto des quatre jeudis and Ma maison des puces. Djeco’s games are attractive, intelligent and fun at the same time. They have been hugely successful and won four Oscars for toys in the 1960s. The company name is a reference to the gecko, the lucky lizard.